This post has already been rewritten due to an email from Search Engine Academy founder and director John Alexander. Check the email below.
As shown above, he requested me to remove the post “6-Step-System for Effective Search Engine Marketing” which has already been deleted. The request has something to do with unauthorized publication of copyrighted material. I didn’t actually copy in verbatim Search Engine Academy’s material or module because I never had it.
The words on the post were based on my scribbled notes from a little notebook taken during the SEO training. The list, I admit is owned by Search Engine Academy. But the explanation was original written from my own understanding about what the keys are for search marketing success. Besides, what’s on the list-the 6 process-are common knowledge, and there’s no need to keep it from the public. Those are common terms in SEO.
The post was deleted anyway, so no need for further discussions.
So I’ve changed it everything and created my own 6 steps not based on the training but based on my humble knowledge and experience.
So here is the new version “6 steps to Woo Google” from the original “6-Step-System for Effective Search Engine Marketing”
What I am going to give you are just the basic. The primary steps to remember in order to get Google’s attention. If Google were a girl these are the ways how to woo her.
So let’s start.
Any SEO Specialist or any webmaster knows this. This is the very basic and the primary step in marketing a website. Topics that you have to include in making contents should be related to the niche of your site. And this could be done by keyword research. Knowing the words being searched by Internet users related to your site’s niche is one major step for a successful search engine marketing campaign.
Please Human Readers, Not Search Engines
After doing your keyword research, writing contents is the next step. When writing contents for your site, it should be written for human readers and not for search engines.
Although your keyword search is done for the search engines, contents should be primarily written for humans. Forget about Google for awhile. Forget about search engines in the meantime when writing contents for your site. Write as if you’re writing for a reputable newspaper or magazine.
One trick is to only include the keyword in the title then proceed writing about the topic, which is the keyword.
Please Search Engines
This is the time you will have the keywords in place. Rewrite the content you’ve written for humans.
This is when you insert the necessary keywords inside the content, whether in the h1 or h2 tags or inside those stunning prose in the paragraphs.
Index Your Pages
When contents and pages are made, this is the time to make them ready for indexing. Submit the homepage url to Google.
No need to submit to Yahoo and Bing since Google is the super engine. When the Google spiders begin to crawl the pages of a new site, Yahoo and Bing will begin crawling them too. You can submit your site by using Google Webmaster Tools.
Next is, generate xml sitemap for your site. You can acquire Google sitemap generator Plug-In if you’re using WordPress. After you have created an xml sitemap for your site, submit the url to your Google Webmaster Tools.
Also, submit an html sitemap for readers. Take note that xml sitemaps are for search engines and the html sitemaps are for humans, the visitors on your site. You can download the DagonDesign Html Sitemap Generator if you’re using WordPress.
This should make your pages indexed by search engines.
This is when the Google Analytics is utilized. Sign up for Google Analytics account using your Gmail and associate your site in it. Just follow the instructions as you go along the process after you have signed up.
You will use this tool to monitor the progress of your site. Here are the things to remember:
- Check pages that have high quality traffic and pages that have low quality traffic.
- Monitor where visitors are coming from.
- Check returning visitors.
- Monitor new visitors against returning visitors.
- Check search queries, keywords that visitors search coming to your site.
Study the Pages
Here are the important points you need to remember when working with your pages:
- Don’t modify too much
- Talk different sorts of topics throughout the pages
- Go over the niche keywords first and then the competitive keyword phrases next.
- Never focus on one keyword that you think that works well.
- If you’re not sure about the keyword, try different ideas.
- Don’t just think about keywords. Think about topics (based on your niche), keywords that are not even trending.
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